1.The Forum Background
AWE2016 China Appliance Development Summit
Only when you are quiet can you hear your voice.
In 2015, China's home electronics industry was buzzing with "sales wars" at the marketing end, but it was a "quiet" year at the manufacturing end. In 2015, the data showed that all types of electricity output declined in different degrees, with the refrigerator and air conditioners declining significantly, and the industry was relatively low. Although small appliances still grow, but the whole industry chain upstream and downstream no longer has the alarming growth data, the performance is not so prominent. The contradiction between the "insufficient demand and overcapacity" faced by China's home electricity industry in 2016 still stands out, and the potential for so-called "supply-side structural reform" is as big as the challenge.
When you are quiet, you can hear your inner voice, and it is a perfect time to forge your spirit and mold your soul. 2016 is "13th Five-Year" at the beginning of the year, in the new round of world economic structure adjustment, China manufacturing power and an important position, Chinese appliance industry in Chinese in the manufacture of more special. By China household electrical appliances association organized the preparation of the "Chinese household electric appliance industry development guidance," 13th Five-Year "made clear" to "13th Five-Year" final (2020) become giants "target. After 30 years of market baptism, China of appliance industry direction and trends has formed a unique and sensitive, because long-term participation in a fully competitive market, household appliances for the future judgment and choice, always both practical and forward-looking.
In fact, the Chinese electrical appliances industry in recent years to accumulate the transformation and upgrading of internal force is well-grounded, whether the Internet in the field of manufacturing plant and automation to upgrade, or on intelligent home appliances products series, marketization and show vitality. In the near future, in the world's home appliance industry, Chinese appliances will be transformed from "followers and imitators" to true "leaders".
In March 2016, the Chinese electrical appliances and consumer electronics fair (AWE) will be held in Shanghai on schedule, AWE China household electrical appliances association cordially invite industry leaders and senior managers, on China's manufacturing and prospects future dialogue.
2.Forum Structure
Time：2016.3.9. 13：30-17：00
Location：Jumeirah Himalayas Hotel Shanghai Banquet hall on the third floor
Forum sign in : 13：00-13：30
START：13：30
1. MC Mr Ma introduce the guests 13：30-13：40
2. Piper Jaffray 13：40-13：50
The development direction of the 13th five-year plan for China's home appliances industry.
——Chairman of China Household Appliances Association Jiang Feng
3. Keynote Speech 1：13：50-14：10
——Lianghaishan,President of Haier Group
4.Keynote Speech 2：14：10-14：30
——Shaoyang,Huawei's terminal chief strategy officer
5.Keynote Speech 3：14：30-14：50
——Yanxiaobin,President of JD's home appliances division
6. Interactive Question：14：50-15：10
Moderator Ma Hongtao presided over Haier, Huawei and Jingdong speaker to accept questions.
7.Keynote Speech 4：15:10-15:30
——Ding wei, A.O. Smith, senior vice President of global senior vice President of China
8.Keynote Speech 5：15：30-15：50
——Yang dongwen, President of skyworth group
9.Keynote Speech 6：15：50-16：10
——Wang chuan, co-founder of xiaomi technology
10.Ask Each Other：16：10-16：30
Moderator Ma Hongtao presided over the speaker to accept the question
11.Summit Dialogue：16：30-17：00
![Top of the home appliance forum]( "Top of the home appliance forum")